The LOEWE FOUNDATION, with more than 35 years of history, continues to translate LOEWE’s cultural heritage into international projects that support literature, photography, dance, visual arts, and craftsmanship.

For Alberto Merlo, its work is less about the direct relationship between art and luxury, and more about creating a dialogue between the corporate, artistic, and institutional worlds to generate meaningful cultural impact.

Through initiatives such as the LOEWE FOUNDATION Craft Prize, the Foundation offers artists global visibility, professional connections, and long-term platforms that can transform creative careers.